see the why of your work
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How you feel about your work matters, and how you talk about it matters even more.

Welcome! flow + fire is where you reconnect to your why and get the tools to express what lights you up.

This is the place for multi-passionate women who want to reconnect with what makes work meaningful and fulfilling (whether in a traditional career or your own business), and feel confident sharing it.

Together, we’ll get you back to the why of your work, identify your ideal role or client profile, your elevator pitch, your brand compass and your origin story.


I’m Karen Styles.

I help creative women reconnect with the why of their work and clarify their message so they feel confident when they talk about their work and get the job or clients they desire.

I’m totally familiar with the crappiness of being unable to articulate who you are and what you do.

And I’ve also experienced the sweet relief of getting the words exactly right, and the satisfaction that follows.

Let me tell you my story.